Local SEO optimises a business’s online presence to attract customers from specific locations. It benefits Glasgow businesses by helping them appear in local search results, increasing visibility to potential customers in the area, and driving foot traffic to physical locations.

The main factors that affect a business’s local search ranking in Glasgow include relevance, proximity, and prominence. Relevance refers to how well a business’s listing matches a user’s search query, proximity refers to how close the business is to the user’s location, and prominence refers to the business’s reputation and authority in the local area.

Google My Business (GMB) is crucial for Glasgow businesses as it allows them to manage their online presence on Google, including their business information, reviews, and photos. A well-optimised GMB profile can improve a business’s visibility in local search results and attract more customers.

Local keyword research identifies keywords relevant to a specific geographic area, such as Glasgow. This includes terms that people in the area will likely use when searching for local products or services.

Optimising a Glasgow business’s website includes including local keywords in page titles and meta descriptions, creating locally relevant content, optimising for mobile devices, and ensuring consistent business information across online directories.