SEO Case Study

SEO stands for Search Engine Optimisation, which is the process of optimising your website and content to improve its visibility and ranking on search engine results pages (SERPs). It’s important for your business because the majority of people use search engines to find information and services online, and if your website isn’t ranking well, potential customers will not be able to find you.

Ranking on Google leads directly to enquiries, sales and more profit.

You deserve your fair share of the customers who are already searching for your product or service via Google and other search engines. If you are not visible on page 1, you are missing out.

In terms of SEO, keywords are the words and phrases that searchers enter into search engines, also called “search queries” or “search terms”.

These specific keywords, terms or phrases are added to online content in order to improve search engine rankings for those terms.

There is an art and a science to this. Plus, not all keywords are created equal. Keywords vary in difficulty, intent, volume and more.

The timeframe for seeing results from SEO can vary depending on a variety of factors, such as the competitiveness of your industry and the current state of your website’s SEO.

Typically, SEO results can be seen within 4 to 6 months, but may take longer for new websites with fresh content, or shorter for established websites with good authority. These results then compound over time and the longterm benefits of consistent and strategic SEO efforts can be significant. SEO is a long-term strategy, so don’t expect overnight returns however, to see more immediate results we use a mix of high and low competition keywords.

Be cautious of SEO firms offering guaranteed results or a shorter period, as they are likely using harmful ‘black-hat’ tactics that can inevitably get you blocked by search engines.

While there are certainly some basic SEO tactics that you can implement on your own (such as optimising your website’s content and metadata) SEO is a complex and ever-changing field. It requires a lot of time and expertise to do well. Hiring a professional SEO Agency in the UK can help ensure that your website is being optimised effectively and that you’re getting the most out of your investment.

1. Website Audit

We’ll carry out a comprehensive SEO audit of your website.

2. Research & Analysis

We’ll research keywords, analyse your market and competitors to tailor a personalised SEO strategy.

3. Action & Implementation

Let’s get started! In the first 2 months, we’ll update your website, make technical back-end changes, create backlinks, update and create content, optimise your Google My Business listing and more.

The cost of SEO can vary depending on a variety of factors such as, the size of your website, the level of competition in your industry and the specific services you provide. At our agency, we offer a range of SEO packages starting from £300 and we can work with you to find a solution that fits your budget and goals.

PPC stands for Pay-Per-Click, which is a form of online advertising where you pay for each click on your ad. While PPC can be a highly effective way to drive traffic to your website, it differs from SEO in that it is a paid form of advertising, whereas SEO is focused on organic (unpaid) search results. Both PPC and SEO can be valuable components of a comprehensive digital marketing strategy, and both can be used in conjunction for the best results.

There are a variety of metrics that can be used to measure the success of an SEO campaign, such as increased website traffic, higher search engine rankings, and improved engagement metrics like time spent on site and conversion rates. At our agency, we provide regular reports on the performance of your SEO campaign, so you can track your progress and see the results of your investment.