Case Studies

Facebook Ads Case Study

See how we work and what we could do for your business.

Free Facebook Ads audit!

Ads Analysis

We conduct a thorough analysis of your existing Facebook Ads account, examining key metrics, campaign settings and setup, ad groups and targeting, keywords, and ad performance to identify key areas of improvement.

Performance Evaluation

We evaluate the effectiveness of your Facebook ads based on relevant KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS).

Actionable Optimisations

We provide you with recommendations that you can action yourself (or with our help) to drive better results and maximise your Facebook Ad budget.

Facebook Ads (& Instagram Ads) Case Study

Take a look at how we work.

Our Facebook Ads clients enjoy above average conversion rates and lower than average cost per conversions.

Below you will see our detailed approach to Facebook Ads and a Case Study from a real client.

How We Work

Case Study

Additional Results

Additional Results & Metrics

Facebook Ads Frequently Asked Questions (FAQs)

What are the main benefits of using Facebook Ads?

Facebook Ads offers several benefits for businesses, including targeted audience reach, precise demographic targeting, advanced ad customisation options, increased brand visibility, and the ability to engage with users through various ad formats.

Facebook Ads does also offer a lower required budget / Ad spend in most industries when compared to Google Ads.

How does Facebook Ads work?

Facebook Ads operates by allowing businesses to create and run ad campaigns targeted at specific audiences based on their demographics, interests, and behaviours. Advertisers can choose from various ad formats, such as image ads, video ads, carousel ads, and more, to showcase their products or services on Facebook and its partner platforms.

What strategies are effective in optimising Facebook Ads campaigns?

Effective strategies for optimising Facebook Ads campaigns include defining clear campaign objectives, conducting audience research, creating compelling ad content, testing different ad variations, utilising Facebook’s targeting options, monitoring campaign performance, and continuously optimising based on data-driven insights.

How long does it take to see results from Facebook Ads?

The time it takes to see results from Facebook Ads can vary based on factors such as campaign objectives, budget allocation, audience targeting, and the effectiveness of the ad content. Generally, businesses can start seeing initial results within a few days or weeks, with further improvements and optimisation over time.

Are there any challenges involved in running Facebook Ads campaigns?

Running Facebook Ads campaigns can present challenges, including ad fatigue, audience saturation, platform algorithm changes, and the need to stay updated with Facebook’s advertising policies. However, with proper planning, creative content, audience segmentation, and ongoing monitoring, these challenges can be effectively managed.

Can Facebook Ads be effective for businesses in any industry?

Yes, Facebook Ads can be effective for businesses across a wide range of industries. Whether you’re in e-commerce, professional services, or any other sector, Facebook Ads provides a platform to reach your target audience, increase brand awareness, drive website traffic, and generate leads or conversions. Customising strategies to align with specific industry dynamics can maximise the effectiveness of Facebook Ads.

Industry Expertise

Google Ads offers fast results and, when managed well, a great return on investment. Stand alone or coupled with a long term strategy such as SEO, Google Ads can be the solution for your business.